What ROAS do you actually need?

The generic formula is 1 ÷ margin. But that ignores overhead, returns, and fees. Get your real number.

📥 Your Business Numbers

Average Order Value AOV per customer

Cost of Goods (COGS) Per order average

Shipping Cost Per order average

Return Rate % of orders returned

Monthly Overhead Agency, tools, software

Monthly Orders Expected From this campaign

Target Profit Margin 0% = just breakeven

📤 Your Breakeven Numbers

Breakeven ROAS

Minimum ROAS to not lose money

Gross Margin per Order $0

Overhead per Order $0

Net Margin per Order $0

Max CPA you can afford $0

Target ROAS (with profit goal) 0x

Enter your numbers above.